MCP (Model Context Protocol) is a standard that lets AI assistants talk to external systems — and for a store it means one thing: ChatGPT, Gemini and other agents can query your catalog directly instead of guessing from a years-old crawl.
What lives at /.well-known/mcp.json
The endpoint is a small manifest on your domain that says: this store speaks MCP, here's how to search products, check stock and prices, start an order. An assistant that finds it stops scraping and starts asking — live data, straight from your store engine.
The part nobody tells you: you get the intent
When a shopper clicks through from a ChatGPT recommendation today, you get a visitor with no context — analytics show chatgpt.com as the source and nothing else. With your own MCP endpoint the query itself hits your store: "fits a 15-inch laptop?", "ships by Friday?". That intent is yours now.
So when that shopper lands, your on-site agent already knows what they asked — and opens with the answer, not with "How can I help?". That's the loop that turns AI traffic into orders instead of bounces.
How it gets on your store
You don't need a platform migration. We mount the MCP endpoint on your existing domain as part of every agent install — WooCommerce, OpenCart, PrestaShop, Magento — wired to your live catalog. Check whether your store already has one with the free scan, or book a demo and we'll walk your store through it live.
Put a sales agent on your store
It knows your catalog, recommends, takes orders — on your site and in ChatGPT. Built for you — live in days, not months.