Is your store invisible to AI agents? How to check in 30 seconds
June 27, 2026 · 5 min read
When an AI assistant considers recommending your store, it doesn't look at your beautiful homepage. It probes your domain the way a machine does: can I read the catalog? Is there structured data? Is there an endpoint I can query? If the answers are no, the agent recommends whoever answered yes.
What an agent actually checks
The probes are unglamorous and fully public. robots.txt — is a crawler even allowed in, and are AI crawlers singled out? sitemap.xml — can the catalog be enumerated? Product feeds and store APIs — /products.json on Shopify-style stores, the WooCommerce Store API on WordPress, GraphQL where exposed. Structured data — schema.org Product markup with prices and availability. And the newest one: /.well-known/mcp.json — a declaration that this store can be queried by AI agents directly.
Most self-hosted stores pass the first two checks and fail everything after. That reads as "invisible" to a shopping agent: it knows you exist but can't see what you sell.
Check your store right now
We built a free scanner that runs these probes and grades your store's agent-readiness from A to F — takes about 30 seconds, no email. Run it on your own domain, then on your loudest competitor's. The gap, in either direction, is your roadmap.
If your grade is a D, you're in the majority — and fixing it is exactly the work we do: machine-readable catalog, an agent that knows it, and an MCP endpoint so AI channels can query you directly.
Put a sales agent on your store
It knows your catalog, recommends, takes orders — on your site and in ChatGPT. Built for you — live in days, not months.
